Example: the conceptual model for a website which just isn't working (See 'Fix or not' in 'Have your say' section). Ask yourself the following: is...read more

Who is really digitally integrated? All agencies claim it, but... I spent this morning reviewing sites from 'integrated digital agencies'.... every...read more

The internet has irreversibly affected the way businesses interact with consumers and redefined how marketers target and reach out to customers....read more

Digital marketing is fast closing in on direct mail as the largest discipline in the direct marketing industry – generating sales of over 40...read more

In the struggle for multichannel marketing supremacy, agencies and clients are still approaching integration from different perspectives. As the...read more

As the integration of e-mail, direct mail and search marketing gathers pace, DM agencies are best placed to interpret the data involved and send out...read more

Doing the waggle dance – how Bazaarvoice break down the need for we marketers to 'pollenate' Today’s consumer is presented with...read more